By Hailey Lee
Voices
AAJA’s financial future rests in part on revenue accrued from this year’s Detroit convention.
The net income of the 2011 Asian American Journalists Association budget was expected to be about $45,000. But AAJA National Treasurer Rene Astudillo said the best-case scenario for year-end projections would be a net income of about $11,000 – a 75 percent reduction. The other extreme would be that the organization faces a deficit.
At the membership meeting on Friday, board members presented the current state of the association and the national budget. The national budget updates worry members.
Astudillo emphasized the rampant shortages in sponsorships and revenues across the board.
“The goal was $180,000 as net revenue for the convention,” he said. “Honestly, I don’t think we’re going to hit that goal. We also had a goal to get 550 people to sign up for the convention this year. As of this afternoon, 418 did.”
These shortages are threatening AAJA programs and events such as Voices and the 2013 national convention.
AAJA National President Doris Truong mentioned possibilities of reforming guidelines for choosing a host city for the next convention due to the organization’s financial challenges and the nation’s down economy.
“We are looking at ways to save costs while still providing a rewarding program for convention attendees,” Truong said.
The board is discussing various options to cut costs, such as hosting a joint convention with other journalism organizations.
With rising costs and decreasing revenues, planning for conventions has become a major hurdle.
“We used to book hotels three to five years in advance, but this is just not possible anymore,” Truong said.
The board also plans to redefine the organization’s full-member status. Despite the struggling economy, many journalists have remained loyal to AAJA and have continued their membership.
The goal of reform is to bring recognition to dedicated veteran members who have been laid off or have left their job due to economic pressures. For instance, if a member has been involved in AAJA for five years or longer, but is no longer a full-time journalist, the member would be able to retain full membership.
In addition to lackluster funding, many other AAJA revenue streams are drying up. The initial goal of the Power of One fundraising campaign, launched in 2008, was $25,000. Currently, AAJA has raised a little more than $5,000.
Individual donors are the biggest source of revenue for many nonprofits, “but this is simply not true for AAJA,” Truong said.
Even nearing 70 percent of the association’s projected membership dues, Astudillo says AAJA falls short.
He expects to have more accurate projections of the 2011 budget after the bills for this year’s convention have been paid.
The board plans to discuss strategies to lessen the impact of the shortage.
Truong also calls on AAJA members to donate, renew memberships and participate in fundraising efforts such as purchasing a Men of AAJA Calendar or an AAJA pin.
Follow Hailey Lee @haileylee139.



By Frank Shyong
