By Frank Shyong
Voices
Voices turns 20 this year, and like most 20-somethings, the journalism training program is facing financial struggles and an identity crisis.
AAJA’s other enrichment programs, the Executive Leadership Program (ELP) and J Camp, have experienced steady increases in revenue.
But Voices has faced constant hurdles: A four-department print, radio, broadcast and online newsroom was consolidated in 2007 into a multimedia operation to cut costs. And the size of the print publication also has been shrinking.
The biggest financial strain came in 2009, when Voices accepted only 10 students for the Boston convention and published its print edition just twice.
The reasons are complex. The budget for Voices and the national convention always have been linked, so the fate of the program rises and falls with the convention and the economy, AAJA leaders said.
J Camp and ELP tend to secure more funding because they can appeal to larger donor bases and are popular with corporate sponsors.
But Voices’ funding issues also are structural – the college-student focused program always has been considered part of the convention, said Glenn Sugihara, AAJA’s accountant.
This makes the program difficult to market to sponsors, and it’s often overlooked when the national organization sets fundraising priorities, former Voices editor Thomas Lee said.
“Everyone loves the program, but it’s really the neglected stepchild,” said Lee, who has floated the idea of eliminating the program to the national board. “We gotta get away from this schizophrenic, lurching from year-to-year type of fundraising.”
This year, the Voices staff is actively fundraising through it’s “$20 for 20 years” campaign, and AAJA executive director Kathy Chow allocated the Voices budget separately from the convention’s to get a better idea of its cost. She said she hopes to make the program more attractive to donors because it creates a better branding opportunity.
“We’re looking for an anchor sponsor who will fund us no matter what market we’re in,” Chow said.
AAJA leaders formed a modest fund for Voices this year to help fund the program’s future, and Chow said she will work more closely with future Voices directors to fundraise.
Meanwhile, J Camp and ELP have benefited from their relative independence. The two programs have enjoyed the support of “anchor foundations” which provide generous donations to the programs every year, which J Camp co-director Clea Benson said helps ensure the programs’ long-term health.
It’s important that all three leadership and training programs be healthy, Benson said.
”We want our kids to go to Voices,” she said. “There should be synergy – it’s the natural next step.”
Follow Frank Shyong @frankshyong. Voices reporter Kyle Kim contributed to this story.




