By Yeong Lim
Voices
With nearly 1,000 Facebook friends and about 400 “likes” on his Facebook election page, it’s clear George Kiriyama is liked. He’s also signed up on nine other social networking sites.
Kiriyama, the current AAJA vice president of broadcast, is running unopposed in this year’s election, but the lack of competition is not stopping him from having a full-blown campaign.
“I don’t want to sit back and just coast all the way through because I don’t have any opponents,” Kiriyama said. “I want to take advantage of this election and use it as a platform for the issues to say this is what we’ve done the past two years and this is what we’re going to do the next two years.”
Kiriyama is a television reporter for the NBC Bay Area in California and has worked in the news business for 16 years. He has been a member of AAJA for 17 of those years. He wants to see AAJA grow and expand its support and networking opportunities for students and professionals.
During his 2009-10 term, he launched two groups – Asian American Student Broadcast Journalists (AASBJ) and Asian American Small Market Broadcast Journalists (AASMBJ). Each has about 50 members.
“I wanted to reach out to next generation of AAJA because they’re our future,” Kiriyama said. “We need new people and new ideas.”
Shawn Chitnis, a reporter at KNDO-TV in Yakima, Wash., is one of the co-chairs for AASMBJ. “George has devoted so much of his time to making AAJA a true resource for all members, especially new ones,” Chitnis said. “He wants the organization to groom talented journalists that care for and properly represent our community.”
“He’s always accessible and quick to offer school and carrier advice,” said AASBJ chair and a junior journalism student at Ohio University.
Kiriyama promises to focus on three missions once he is re-elected:
- Continue reaching out to small-market and student broadcasters personally. “Asian American journalists who do not know that AAJA exist, that’s a problem,” said Kiriyama. He plans to make phone calls and visit schools throughout the country and recruit Asian Americans to choose broadcast journalism as a career.
- Create an AAJA Men of Broadcast Calendar for 2012 representing different faces of AAJA male broadcasters. He said the goal of the calendar is to raise awareness of the under-representation of Asian American male broadcasters in the news industry.
- Make an Asian American male broadcaster demo DVD and Blue Ray Disc to distribute to news directors, recruiters, station managers, and educators throughout the country. He hopes it will erase stereotypes of Asian American male broadcasters in America.
As for his guaranteed win, Kiriyama said he’s ready to serve AAJA again.
“The election is giving me the opportunity as vice president of broadcast to go for another two years and I take it as a voice of confidence from the membership and I’m very humbled by that,” said Kiriyama.






